🚨 LAUNCH DATE AND LISTING STRATEGY ANNOUNCED 🚨
Hello EstateX family,
After extensive preparation and a commitment to delivering spectacular results, we’re thrilled to share some exciting updates about our complete $ESX launch strategy. Read on for crucial details!
CHALLENGES
We have navigated through multiple challenges the past weeks regarding the launch date. Initially, because of all the partners and the schedules to have the right build up towards launch, we shortlisted two possible dates, one in December, two in January. With these three dates, we knew we could get the best launch marketing possible, however the first date was deemed not possible due to conflicting schedules of big marketing partners and some setbacks on our products.
Without these parts, launching in December would’ve been possible but it would’ve significantly effected the launch in terms of performance. Considering a potential sell off following we did not want to take this risk as it would be harder to get the chart moving positively afterwards. As you can read below, there are many moving parts that we’ve been able to align, but as you can understand it has been challenging.
The minigame beta bugs have been resolved, the launch version is ready. The property POC in the U.S. has experienced some tech difficulties, which set us back a couple of weeks unforeseen. We’ve been able to resolve this and it is ready to launch in January before launch. Everything is now set!
LAUNCH STRATEGY
To start, it’s important to understand what our launch strategy will be. We are set to launch on a variety of CEX’s and multiple DEX’s. The token is launching on BSC, with bridges to ETH and SOL to leverage liquidity across these chains. Our selected DEXs will align with these ecosystems, while the CEXs will be revealed closer to launch. The exchanges will announce these first very close to the actual date.
We have prepared an extensive launch marketing campaign with a lot of robust twists to it. While some details remain under wrapsand will be announced later down the line with many more things upcoming, here’s what we can share:
